Next.js
React Native
PostgreSQL
Twilio
SendGrid
2024AUA leading Australian family-owned food and packaging products importer and distributor, serving venues across five states.
B2B / OrderingWeb
- Products stocked
- 2,000+
- Branches
- 5
- Certification
- HACCP
B2B & Wholesale Ordering
For wholesale distributors and food service operators, we build ordering systems that handle tiered pricing, multi-location accounts, standing orders and delivery scheduling — replacing phone, email and spreadsheet ordering with a portal your customers prefer to use.
- Next.js
- React Native
- PostgreSQL
- Stripe
- Twilio
- SendGrid
Next.jsReact NativePostgreSQLStripe
The problem
It works — until volume grows and every order depends on a person being available.
01
Orders arrive in five different ways
Calls, texts, emails, voicemails and photos of handwritten lists.
02
Pricing lives in someone's head
Each account has its own deal, and only a few staff know them all.
03
Cut-off times get missed
Late orders and wrong delivery days cause re-deliveries and credits.
04
Reps are stuck doing data entry
Hours a day typing orders instead of looking after customers.
A purpose-built portal captures every order the same way, with the right price, for the right delivery run.
Overview
Generic e-commerce platforms are made for one-off retail purchases. Wholesale works differently: customers have accounts with several delivery locations, contract pricing, credit terms, standing orders and cut-off times tied to delivery runs.
We build ordering portals on web and mobile that model those rules directly. Customers see their own catalogue and prices, reorder in seconds and know exactly when delivery will arrive. Your team gets an admin dashboard for accounts, pricing, routes and orders.
The portal connects to the systems you already use — inventory, accounting, payments, SMS and email — so orders flow through without re-keying.
Built for
- Food service distributors
- Wholesale importers
- FMCG manufacturers selling to trade
- Multi-site hospitality groups
Choose this when…
- Most orders still arrive by phone, email or text
- Customers have account-specific pricing
- You deliver on scheduled runs with cut-off times
- Sales reps spend more time typing than selling
What we provide
01
Account-based ordering portal
Each customer sees their own catalogue, prices and order history.
02
Tiered & contract pricing
Price lists, volume breaks and account-specific deals.
03
Standing orders & quick reorder
Repeat last week's order or schedule regular deliveries.
04
Delivery zones & cut-offs
Delivery days and cut-off times by route and location.
05
Rep & admin dashboard
Manage accounts, approve orders and enter orders on behalf of customers.
06
Mobile ordering app
The same portal as an iOS and Android app for on-the-go reordering.
Stack
Platform
Next.jsFast web portal and catalogue
React NativeMobile ordering app
Node.jsOrdering APIs and real-time status
CodeIgniterExtending existing PHP systems
Data
PostgreSQLAccounts, pricing and orders
MySQLPHP-based ordering systems
Integrations
StripeCard payments and saved methods
TwilioSMS order confirmations
SendGridOrder and invoice emails
WebhooksSync with inventory and accounting
Use cases
Restaurants & cafés
Order supplies from their phone before the cut-off.
Multi-site groups
Head office controls pricing; each site orders for itself.
Dispatch teams
Orders grouped by route and delivery day automatically.
Sales reps
Place orders for customers and see their history in the field.
Accounts teams
Invoices and payments that match orders without reconciliation.
Management
Sales by customer, product and region at a glance.
Outcomes
01
Every order in one place
One channel, one format, one queue.
02
The right price, every time
Account pricing applied automatically.
03
Fewer missed deliveries
Cut-offs and delivery days enforced at order time.
04
Reps back to selling
Customers self-serve their routine orders.
How do your customers order today?
Walk us through it — we'll show you what the same process looks like in a portal.
Proof
2024AU
2025AUA powerful, user-friendly web and mobile platform designed to streamline and simplify the order placement process for wholesale accounts.
B2B / OrderingMobile
- Surfaces shipped
- 3
- Product categories
- 6
- Reorder shortcuts
- 4
Moving five cities of wholesale ordering off phone calls and spreadsheets into one portal was the single biggest operational change we made last year.
Process
01
Workflow mapping
Document how orders, pricing and routes work today.
02
Portal architecture
Accounts, pricing rules and approval flows.
03
Build & migrate
Import customers and price lists without disruption.
04
Pilot
A few friendly customers order through the portal first.
05
Rollout & training
Train teams, then roll out account by account.
Why us
We've done this before
Wholesale food ordering across multiple Australian states.
Web and mobile
Portal and app sharing one backend.
Integration depth
Payments, messaging and your existing systems connected.
Gentle rollouts
Pilot first, training included, no big-bang switchover.
FAQ
Can different customers see different pricing?
Yes — account-based tiered pricing, contract pricing and volume discounts are core to how these portals are built.
Does this replace our sales reps?
No — it gives reps a faster order entry tool and gives customers self-serve reordering, so reps spend more time on relationships and less on data entry.
Can it connect to our accounting or inventory system?
Yes. Orders, stock and invoices can sync through APIs or webhooks, depending on what your systems support.
What if customers prefer to keep phoning?
Reps can enter orders on their behalf in the same system, so every order is captured consistently either way.
Related services
iOS & Android Mobile Apps
Cross-platform React Native apps for ordering, field operations and logistics tracking on iOS and Android.
API Development & Integrations
Secure REST APIs, webhooks and third-party integrations — payments, SMS, email, auth and your existing business systems.
Full Stack Development
One team for the interface, the backend, the database and the deployment — from MVP to a platform that scales.
High-Converting E-Commerce Solutions
Conversion-focused e-commerce platforms for FMCG and retail brands, built for speed and checkout completion.
B2B & Wholesale Ordering Systems
Tell us how many accounts and orders you handle. We'll reply within one business day.