Next.js
React
TypeScript
Tailwind CSS
Contentful
Vercel
2025AUA premium dairy brand sharing its passion for high-quality, farm-fresh products with retail and wholesale buyers across Australia.
FMCG / E-CommerceWeb
- Years of experience
- 12
- Vegetarian milk
- 100%
- Core product lines
- 3
Next.js Development
We build business websites and platforms on Next.js — pages rendered on the server so they load before visitors lose interest, structured so search engines understand them, and connected to a CMS your marketing team can update without a developer.
- Next.js
- React
- TypeScript
- Tailwind CSS
- Contentful
- Vercel
app/products/[slug]/page.tsx
export async function generateMetadata({ params }) { const { slug } = await params; const product = await getProduct(slug); return { title: product.name, description: product.summary };}export default async function ProductPage({ params }) { const product = await getProduct((await params).slug); return <ProductDetail product={product} />;}The problem
Instead, it's often the reason a buyer goes back to the search results.
01
It takes seconds to load
Visitors on mobile leave before the hero image appears, and search rankings slide with them.
02
Google barely sees it
Missing metadata, no structured data and client-only rendering leave product pages invisible.
03
Every edit needs a developer
Changing a price, a banner or a team photo means a ticket, a wait and an invoice.
04
Shared links look broken
No Open Graph images, so links on WhatsApp, LinkedIn and Facebook show a blank card.
Next.js solves these at the framework level — server rendering, built-in metadata and image handling, and a clean split between code and content.
Overview
Next.js is React with a server. Pages are rendered before they reach the browser, so content appears immediately and search engines read it in full. We use the App Router with server components, which keeps heavy work on the server and ships less JavaScript to your visitors.
Content lives in a headless CMS such as Contentful, so your team edits products, pages and banners in a friendly editor while the site stays fast. Images are optimised automatically through Cloudinary or Next.js's own pipeline.
Technical SEO is part of the build, not an add-on: metadata on every route, JSON-LD structured data, Open Graph images, sitemaps and Lighthouse budgets checked before launch.
Built for
- Manufacturers and FMCG brands
- Distributors with large catalogues
- Service businesses that rely on search
- Companies replacing a slow WordPress or template site
Choose this when…
- Organic search is a meaningful source of leads or orders
- Your marketing team needs to publish without developers
- First-visit speed matters — especially on mobile
- You want a public site and a logged-in portal in one codebase
What we provide
01
Corporate & brand websites
Fast, editable marketing sites with structured pages for products, services and locations.
02
Headless CMS builds
Contentful-powered content models designed around how your team actually publishes.
03
Technical SEO implementation
Metadata, JSON-LD, Open Graph, sitemaps and canonical URLs on every route.
04
Multi-language sites
Localised routes and content for buyers across different markets.
05
Migrations to Next.js
Move from WordPress, PHP templates or a client-only React app without losing rankings.
06
Public site + secure portal
Marketing pages and authenticated areas with NextAuth.js or Clerk in one codebase.
Stack
Framework
Next.jsApp Router, server components and static generation
ReactThe component model underneath every page
TypeScriptTyped routes, data and content models
Content & media
ContentfulHeadless CMS your team edits directly
CloudinaryResponsive, optimised images and video
MarkdownSimple content for blogs and documentation
SEO & performance
LighthousePerformance and accessibility budgets per release
JSON-LDStructured data for rich search results
Open GraphShare cards for every page
Google AnalyticsTraffic and conversion tracking
Auth & hosting
NextAuth.jsSession-based login for portals
ClerkManaged auth with social login and MFA
VercelEdge hosting with preview deployments
CloudflareDNS, caching and protection in front of the site
Use cases
Product catalogue sites
Hundreds of SKUs, each with its own indexable page and filters.
Export & multi-market sites
Localised content for international buyers, as for Pramukh Food Exports.
Retail & grocery sites
Store information, offers and categories that are easy to keep current.
Wholesale portals
A public catalogue with a secure ordering area behind login.
Content & resource hubs
Blogs, guides and news that grow search traffic over time.
Campaign landing pages
Fast pages for Google Ads and Meta campaigns, built to convert.
Outcomes
01
Pages that appear fast
Server-rendered HTML means content shows before scripts finish loading.
02
Search engines that understand you
Clean metadata and structured data on every page, from launch day.
03
A marketing team that moves on its own
Content changes go live from the CMS — no developer tickets.
04
Room to grow
Add a portal, a store or an API to the same codebase when you're ready.
Is your current site slow or hard to rank?
Share the URL — we'll run it through Lighthouse and tell you what a Next.js rebuild would change.
Proof
2025AU
2024INA prominent player in food products manufacturing and export since 2011, presenting its certified product lines to international buyers.
FMCG / E-CommerceWeb
- Operating since
- 2011
- Certification
- ISO 22000
- Product categories
- 23
The new platform finally reflects the quality of the product. It's the first site we've had that our wholesale buyers actually use to place repeat orders.
Process
01
Audit & strategy
Review current site, rankings and content before planning.
02
Content model
Design the CMS structure and URL map around your pages.
03
Design
Templates and components in your brand, mobile first.
04
Build & migrate
Develop, migrate content and set up redirects.
05
SEO & speed checks
Lighthouse, structured data and crawl tests before launch.
06
Launch & grow
Go live, monitor Search Console and keep improving.
Why us
Speed is a requirement
Performance budgets are agreed up front and checked every release.
SEO built in, not bolted on
Structured data, metadata and sitemaps are part of every build.
Websites and platforms
We take the same codebase from marketing site to logged-in portal.
Support after launch
Hosting, updates and improvements from the team that built it.
FAQ
Will we lose our Google rankings when moving to Next.js?
Not if the migration is planned. We map every existing URL, set up permanent redirects, carry metadata across and monitor Search Console after launch.
Can our team edit the website themselves?
Yes. Content lives in a headless CMS such as Contentful. Your team edits text, images and pages in a visual editor and changes publish without a developer.
Where is a Next.js site hosted?
Usually on Vercel, with Cloudflare in front for DNS and caching. We can also host on other infrastructure if your organisation requires it.
What's the difference between this and Custom Web Engineering?
Custom Web Engineering covers the full range of web platforms. This page is specifically about Next.js — sites and platforms where speed and search visibility come first.
Can Next.js handle a logged-in customer area?
Yes. Authentication with NextAuth.js or Clerk lets the same codebase serve a public site and a secure portal for orders, invoices or account management.
Related services
React.js Development
Fast, interactive React interfaces — dashboards, portals and web apps your team and customers actually enjoy using.
Custom Web Engineering
Enterprise-grade web platforms engineered on Next.js and React for speed, scale, and search visibility.
High-Converting E-Commerce Solutions
Conversion-focused e-commerce platforms for FMCG and retail brands, built for speed and checkout completion.
Cloud Hosting & Server Management
Managed cloud infrastructure, uptime monitoring, and security hardening so your platform stays fast and available.
Next.js Development
Tell us about your current site and goals. We'll reply within one business day with next steps.