Next.js
PayPal
Cloudinary
Google Analytics
Hotjar
2025AUAn Indian grocery and supermarket brand offering fresh produce, spices, snacks and essentials — bringing authentic flavors home every day.
WebFMCG / E-Commerce
- Category
- Grocery
- Platform
- Web
E-Commerce Solutions
We build e-commerce platforms for FMCG manufacturers and retail brands where every second of load time and every step of checkout is designed to convert — from product discovery through to payment and delivery confirmation.
- Next.js
- Stripe
- PayPal
- Cloudinary
- Google Analytics
- Hotjar
Next.jsStripePayPalCloudinary
The problem
Most stores don't lose customers at one big moment — they lose them a little at every step.
01
Product pages load slowly
Heavy images and scripts push mobile shoppers back to search results.
02
Checkout asks too much
Forced sign-ups and long forms abandon carts at the last step.
03
Products are hard to find
Search that needs exact names and filters that don't match how people shop.
04
No idea where people drop off
Without analytics, every change is a guess.
We fix the leaks with speed, a shorter checkout and measurement at every step.
Overview
We build storefronts on Next.js so product and category pages are fast and fully indexable, with images optimised through Cloudinary. Product data is marked up with structured data so listings can show richer results in search.
Checkout is kept short: guest checkout, saved details for returning customers and payment through Stripe or PayPal. Order confirmations, shipping notices and receipts are sent automatically.
After launch we measure — Google Analytics for the funnel, Hotjar for how real visitors behave — and run structured improvements on product pages and checkout.
Built for
- FMCG brands selling direct
- Grocery and specialty retailers
- Food brands with loyal followings
- Wholesale brands opening retail
Choose this when…
- You want full control of design, data and customer experience
- Mobile shoppers are a large share of your traffic
- Your catalogue needs custom structure or pricing
- You want to measure and improve conversion over time
What we provide
01
Custom storefront
A Next.js store designed around your brand and products.
02
Catalogue & search
Categories, filters and search shaped to how customers shop.
03
Fast checkout & payments
Guest checkout with Stripe and PayPal, saved details for repeat buyers.
04
Order notifications
Automatic confirmations, shipping updates and receipts.
05
Analytics & tracking
Google Analytics funnels, Hotjar recordings and ad conversion tracking.
06
Store migration
Products, customers and orders moved from your current platform.
Stack
Storefront
Next.jsFast, indexable product pages
Tailwind CSSResponsive, on-brand UI
CloudinaryOptimised product imagery
JSON-LDProduct structured data
Payments & messaging
StripeCards and digital wallets
PayPalPayPal checkout
SendGridOrder and shipping emails
reCAPTCHABot protection on forms
Measurement
Google AnalyticsFunnels and revenue
HotjarHeatmaps and recordings
Google AdsConversion tracking for ads
MetaMeta pixel for social campaigns
Use cases
Direct-to-consumer FMCG
Brands selling their range online alongside retail.
Grocery & supermarket
Large catalogues of fresh and packaged products.
Subscriptions
Recurring deliveries billed automatically.
Campaign storefronts
Seasonal and festival offers with dedicated landing pages.
Trade + retail
One store with separate pricing for trade accounts.
Multi-market stores
Content and currency for different regions.
Outcomes
01
Fewer abandoned carts
A shorter, mobile-first checkout.
02
More organic traffic
Fast, structured product pages search engines can read.
03
Decisions backed by data
Know exactly where shoppers drop off.
04
A store you control
Your design, your data, your roadmap.
Already selling online?
Send us your store link — we'll point out the three biggest conversion leaks we can see.
Proof
2025AU
2024AUAn Indian grocery and supermarket brand stocking fresh produce, spices, snacks and everyday essentials for the local community.
WebFMCG / E-Commerce
- Category
- Grocery
- Platform
- Web
The new platform finally reflects the quality of the product. It's the first site we've had that our wholesale buyers actually use to place repeat orders.
Process
01
Catalogue & funnel audit
Review catalogue structure, checkout and drop-off points.
02
Storefront design
Product, category and checkout flows around real shoppers.
03
Build & integrate
Payments, shipping and inventory connected end to end.
04
Launch
Migration, redirects and tracking verified.
05
Optimise
Structured testing on product pages and checkout.
Why us
FMCG and grocery focus
We understand catalogue-heavy retail and food brands.
Speed obsessed
Performance budgets on every product and category page.
Marketing in-house
Our digital marketing team can drive traffic to the store.
Ongoing optimisation
We keep improving after launch, not just maintaining.
FAQ
Can you migrate our existing store?
Yes — we handle product, customer and order data migration from most existing platforms, with redirects to protect search rankings.
Do you optimise for mobile checkout specifically?
Mobile checkout completion is treated as a primary metric, not an afterthought — every flow is built mobile-first.
Which payment providers do you support?
Stripe and PayPal as standard, covering cards and popular digital wallets.
Can trade customers get different prices?
Yes — trade accounts can see their own pricing after login. For full wholesale workflows, see our B2B ordering systems.
Related services
Next.js Development
Search-friendly, server-rendered Next.js websites and platforms with headless CMS content and top Core Web Vitals.
B2B & Wholesale Ordering Systems
Purpose-built ordering portals for wholesale distributors and food service operators managing multi-location accounts.
Digital Marketing
Social media management and Meta Ads across Instagram, Facebook, Twitter/X, and WhatsApp — festival, product, and offer posts.
API Development & Integrations
Secure REST APIs, webhooks and third-party integrations — payments, SMS, email, auth and your existing business systems.
High-Converting E-Commerce Solutions
Tell us about your products and current store. We'll reply within one business day.