Case 06Indian food retail
Mouth-watering meals, fast service and top hygiene — a food brand built on repeat customers.
- Year
- 2023
- Region
- Australia
- Discipline
- Web · FMCG / E-Commerce
- Scope
- 3 workstreams
The brief
Choice Indian Food trades on three things its customers repeat back to it: the food, the speed, and the cleanliness of the counter.
The engagement was a straightforward one — put that in front of people searching locally, and give staff a single link to hand out.
There is no public site to link to at the moment, so this entry documents the work rather than showcasing a live build.
Engagement
- Client
- Choice Indian Food
- Sector
- Indian food retail
- Region
- Australia
- Engagement
- Web presence
- Platform
- Responsive web
- Public site
- Not currently listed
- Brand-led web presence
- Local SEO
- Enquiry capture
Build log
- 01
Local search first
The brief was visibility to people already nearby and already hungry, so the structure follows local intent rather than a national catalogue.
- 02
A single link to hand out
One address that carries menu, location and contact — the thing a counter can print on a card.
- 03
Hygiene and service as content
The two claims customers make about the brand are given page space rather than left to reviews.
Signals
- Local SEO
- Focus
- Web
- Platform
Stack
